Company
Modern Estates Certified Luxury Home Marketing Specialists are professionally trained and experienced to maximize the presentation and marketability of Beverly Hills real estate. Our team has listed properties upwards of $5,395,000 using these unique strategies.
Our team implements innovative strategies to garner maximum exposure among the upper-echelon buyers market, differentiating among luxury property features to effectively convey their true value. Beverly Hills real estate sellers benefit from our advanced technology resources and our professionally produced, exceptional staging presentations, engaging even the most discerning top-tier buyers.
Executive Management
Marie Chung, CCIM, is the Director of Modern Estates. She is a leader in the real estate industry, with clients spanning from Hollywood celebrities and movie producers to corporate professionals who secure her services for their primary residences, vacation properties and investment properties. Marie is known in the industry for constantly inventing ways to garner exposure for her luxury properties, for which she has secured attention on Today in LA on NBC, among other efforts. She aggregates a vast network of elite clientele for Modern Estates – celebrities including award-winning actors, producers, musicians, film and TV executives, as well as VIP C-suite executives – through her best-of-class, white-glove service approach.
Marie aggregates a significant network of brokers and agents, both nationally and internationally, by generously sharing her insights at local and national conferences, such as the California Association of Realtors (CAR) Expo 2011 “Top Producers Panel,” Five Star Conferences, and Inman News Real Estate Connect. Among her many positions with the Urban Land Institute, USC Lusk Center for Real Estate, and a graduate of the prestigious USC Ross Program in Real Estate Development, Marie is also the 2011 Secretary of the CCIM Los Angeles Chapter. Her Luxury Marketing Specialist strategies have been featured on national & local media outlets including NBC – Today in LA. Most recently, the California Association of Realtors (CAR) Magazine September 2011issue featured Marie Chung in an article titled “How to Succeed By Really Trying.”
Marie Chung | Certifications & Awards
- Certified Commercial Investment Member (CCIM)
- Certified Luxury Home Marketing Specialist (CLHMS), Million Dollar Guild Member
- Los Angeles Business Journal Award Finalist
Los Angeles Office
Located on the famous Miracle Mile, the Modern Estates Los Angeles office location is central to Beverly Hills, Brentwood and Bel-Air. It is equipped with three private conference rooms and multiple agents’ workstations. Our full-time public relations & marketing staff works works from the L.A. location, which is also convenient for our luxury real estate clientele and elite buyers agents.
Press
Housing Wire article June 13, 2011: “Short sales trending to ‘top down’ approach”
California Association of Realtors Magazine Features Marie Chung in October 2011 Issue: “How to Succeed by Really Trying“
2010 CAR Expo: “Top Producers Panel”
Top Producers Marie Chung, Bob Wolff and John McMonigle addressed a standing-room-only audience of brokers at the California Association of Realtors (CAR) Expo 2010 in Anaheim, CA. Some key points they mentioned:
Marketing & Client Relations
McMonigle and Wolff farm within a 3-mile radius of their respective Newport Beach and Dana Point offices, while Chung’s team of 58 agents covers 5 counties including Los Angeles and Orange.
McMonigle uses electronic/new media and traditional print/ad marketing tactics, as well as properties such as M Magazine. His company has also invested in a CRM from Salesforce.
Chung also uses electronic/new media and traditional print/ad marketing tactics, and is launching a new website with CRM integration with a Salesforce-based, real-estate-specific system. As a broker-owner, she focuses on securing many agents to hold open houses for maximum exposure through multiple networks. She also speaks at many industry conferences in order to maintain the crucial relationships with bank clients for future business, which she feeds to her agents.
Productivity
All three Top Producers leverage their marketing and support staff, delegating all but the exceptional sales functions that are unique to their success.
Adjusting to Market Conditions
Top Producers are working more diligently to compensate for economic conditions; for example, Chung’s team at Modern Realty brainstorms on a daily basis to produce creative marketing tactics to maintain the 200% productivity level they’ve enjoyed historically. McMonigle’s company has expanded this year to touch 25,000 prospects in an attempt to maintain its productivity level. Wolff continues his relationship building with his former clients (community influencers who refer the majority of his business) and diligently spends focused energy on new prospects based on a strategy called the Dollar Productive method.
National Luxury Real Estate Conference Features Speaker Marie Chung
Los Angeles, CA (September 7, 2011) – Marie Chung, CCIM, a leading luxury broker-director of Modern Estates and Modern Realty, will be featured as a speaker at the 2011 Five Star Conference. She will deliver a presentation titled “Hitting the Big-Time: Market-Leading Tips for Selling Luxe and Large-Volume REO” on Tuesday, September 13, 2011 from 10:45am – 12:15pm.
“Hitting the Big-Time” will educate brokers and agents from all across the U.S. The Five Star Conference organizer describes Marie’s presentation: Stately homes touting untold amenities have definite appeal, but selling them is no small task. This module will teach you the attention-grabbing marketing moves that will stimulate showings and spur sales of your luxury and volume-heavy listings. To help you make sizeable gains in this niche market, we’ve gathered a group of premier panelists, who work with this price point on a daily basis and can show you how to upsize your strategies for maximum returns.
