Modern Estates Marketing and Public Relations: The Keys to Our Success
Our team implements a wide array of marketing and public relations efforts to attract and serve Modern Estates clientele. A brief listing of our efforts & examples are listed below:
The Modern Estates Home Sales Marketing Package
- Professionally designed, custom digital & print property marketing packages to attract top buyers.
- Local, National and International Broker & Agent Outreach (market matching), cross-promotion of high-end properties through strategic partnerships.
- Local and National advertising and feature article placements in luxury, broadcast and business media such as the Wall Street Journal, Unique Homes Magazine, California Association of Realtors Magazine (Online & Print Distribution), Los Angeles Business Journal, Zillow.com, Realtor.com and The Luxury Real Estate Journal.
If you would like a hard copy sample of the Modern Estates Home Sales Marketing Package, please request in your note to our Real Estate Concierge – info@TheModernEstates.com.
Modern Estates Brand Marketing Programs & Efforts
- Search Engine Optimization (SEO) & Social Media Optimization (SMO): Modern Estates has invested in SEO and SMO services to maximize our customers’ assets/properties on a global, national and local scale. Examples include SEO/SMO linking to thousands of directories and relevant websites focusing on real estate and high website traffic. Such efforts enable us to boast that our firm is listed on the 1st Page of Google Search.
- Social Media Syndication
- Blog Writing (see next page of example SEO-linked content)
- High-Quality Design
- SEO-driven Website Design and Micro-Websites
- Customer Relationship Management (CRM) Software Program with full Modern Estates staff, virtual assistants and agents utilizing daily
- Direct mail / email programs
- Advertising campaigns (TV/Radio/Billboard) which create and maintain awareness of our specific real estate expertise
Modern Estates Brand Public Relations Programs & Efforts
- Specialized Real Estate Communications Development and Copywriting
- Modern Estates executives industry award nominations: Marie Chung, awarded Finalist for the Los Angeles Business Journal Awards
- Conference Honorariums for Modern Estates executives: Marie Chung, national and local industry expert speaker for CAR Expo 2010 “Top Producers” Panel with over 300 brokers in attendance
- Digital Marketing Initiatives – video production for websites, online marketing via email, blogs and websites
- Positioning Modern Estates executives in the local community and national industry of real estate professionals