Marie Chung had the amazing opportunity to be one of the panelists for the Short Sale Symposium at Sea this past weekend. Marie, along with the great group of speakers, were asked challenging questions regarding their strategies with selling luxury homes and REOs. All of the speakers had great insight on how to effectively market their assets as well as their brand. Here are some great commentary from Marie herself:
Marie explains there are TWO neccessary characteristics to possess in becoming a successful real estate professsional: Competence and Confidence.
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When selling any home, it is critical that you identify who your buyer will be. Will this be a cash buyer, FHA buyer, conventional buyer?
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Treat every luxury asset as a customized market plan. Every home is different, and every home has its own unique features. Make those features known to your buyers. That’s how you take your own customized marketing approach. Highlight the great features, but don’t neccessarily omit the aspects that can be portrayed as negative.
Insight on Selling a Luxury Property:
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Know the market that your property is listed in: this includes the buyers and cooperating agents that will help you sell that asset
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Know the vendors, designers, stagers, or anyone that will help you market this asset
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Remember, you are selling a service. Provide the BEST service to all of your clients (as well as your property).
“Staging” a Property:
- Look at “staging” as one of your best investments when you are marketng a luxury property.
- Promote your property, and continue to use that in your future presentations. Good publicity is necessary to promote your luxury assets.
- Provide additional services to these luxury homes without expecting reimbursement. I.e, lawn service, cleaning service, high-quality brochures, virtual video tours, etc.
Social Media
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Social Media is amazing. You can reach out to local, out of state, and even international communities through various social networks.
There are no costs to using Social Media, except for one thing…your time.
